Browse the Journal
Website Analytics
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4 website analytics and behavior tools compared by the question you need to answer
Campaign totals and recordings of individual interactions serve different purposes.
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Make Website Analytics Useful: Write Three Decision Questions First
Start with the decisions your website needs to support, not a dashboard. Three focused questions can help you choose useful measures and avoid acting…
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Google Search Console review: Find a focused question in your own search data
Before paying for outside competitor research, a site owner can ask what Google is already showing from the site.
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Microsoft Clarity review: Investigate where a landing-page visit gets stuck
A landing page can receive visits without telling you why people stop.
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Contentsquare review for Hotjar readers: Investigate behavior and ask for context
If you are searching for Hotjar as a new customer, check the destination before following an old tutorial.
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Fathom Analytics review: Keep a small campaign report readable
A creator sending a newsletter and publishing a few articles may need a short weekly report more than a large analytics workspace.
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Matomo review: Choose the operating model before designing the reports
Choosing an analytics tool also means deciding who will operate it.